News & Updates

Articles from and about the Customer Centric Leadership Initiative at the Sam M. Walton College of Business.

The Key Essentials for a Customer-Centric Organization: Measure Customer Satisfaction

June 7, 2021 | Andy Murray

Key Essentials

The Key Essentials for a Customer-Centric Organization: Consider the Customer in Your Decisions

June 7, 2021 | Andy Murray

Key Essentials

The Key Essentials for a Customer-Centric Organization: Collect and Store Customer Data

June 7, 2021 | Andy Murray

Key Essentials

The Key Essentials for a Customer Centric Organization: Establish a Single View of the Customer

April 13, 2021 | Andy Murray

Key Essentials