Customer Centric Leadership Initiative


The Customer Centric Leadership Initiative promotes thought leadership and ongoing inquiry among scholars, students, business leaders and regulators to address the evolving marketing and customer engagement challenges inherent in an omnichannel, transparent and hyperconnected marketplace through education, research and outreach.

It's A Customer's World

Bonus Episode | Paco Underhill Answers Marketing Student Questions

Andy Murray | May 19, 2021

On this bonus episode of It’s a Customer’s World podcast, host Andy Murrary invitesPaco Underhill, founder and strategic advisor for Envirosell and...

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It's A Customer's World

Bonus Episode | Advice for Students from Marketing Luminary Kevin...

Andy Murray | May 19, 2021

If you had the opportunity to ask a world-renowned marketing pioneer and best-selling author one question, what would you ask? For a few Sam M....

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It's A Customer's World

Ep. 13 | Taking Business Beyond the Transaction with Walton College...

Andy Murray | May 19, 2021

In this final episode, Andy hosts a special interview with four students from Sam M Walton College of Business at the University of Arkansas to...

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It's A Customer's World

Ep. 12 | Keeping Empathy as a Core Value with Sarah Friar

Andy Murray | May 19, 2021

On this episode of It’s a Customer’s World podcast, host Andy Murray speaks withSarah Friar, CEO of Nextdoor, the neighborhood app. Sarah was...

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It's A Customer's World

Ep. 11 | Shifting Retail Space with Steve Dennis

Andy Murray | May 19, 2021

Today on the “It’s a Customer’s World” podcast, host Andy Murray interviewsSteve Dennis, a consultant, keynote speaker, and author focused on retail...

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It's A Customer's World

Ep. 10 | Assembling Customer-Centric Leadership Teams with Brenda...

Andy Murray | May 19, 2021

Welcome to the “It’s a Customer’s World” podcast, where host Andy Murray explores effective leadership within the increasingly customer-centric...

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It's A Customer's World

Ep. 9 | The Dichotomy Between IT and Digital Marketing with Nick Fine

Andy Murray | May 19, 2021

Today on the “It’s a Customer’s World” podcast, host Andy Murray interviews Dr. Nick Fine, a user-experience researcher and designer with twenty...

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It's A Customer's World

Ep. 8 | Rishad Tobaccowala on the Human Behind the Consumer

Andy Murray | May 19, 2021

How can business leaders decipher what people want? What changes are taking place at the CMO level?

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It's A Customer's World

Ep. 7 | Chief Marketing Officers Embracing Influence with Sherilyn...

Andy Murray | May 19, 2021

Why should a CMO embrace their influence, and how can they use it to make an impact? Is the demand for learning accelerating or is it static? In this...

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