Customer Centric Leadership Initiative
The Customer Centric Leadership Initiative promotes thought leadership and ongoing inquiry among scholars, students, business leaders and regulators to address the evolving marketing and customer engagement challenges inherent in an omnichannel, transparent and hyperconnected marketplace through education, research and outreach.
Ep. 6 | Observing & Understanding the Customer Experience with Paco...
| May 19, 2021
Is observational research still effective in today’s modern world of big data and analytics? What’s the best way to learn what customers really want?...
Ep. 5 | Customer Centrism Starting with the Human with Larry Thomas
| May 19, 2021
Is focusing on the employee experience a precursor to focusing on the customer experience What are “need states”? What are some challenges to making...
Ep. 4 | Following the Shopper to the Future with Wendy Liebmann
| May 19, 2021
How have customer’s browsing behaviors changed? How can you include emotional touchpoints and create an efficient in-store experience? What does the...
Ep. 3 | Customer Experience Driving Growth with Jeff Swearingen
| May 19, 2021
What new skills and mindsets should companies adopt to ensure excellent customer service experiences? How can the creation of new experiences delight...
Ep. 2 | Purpose-Driven Leadership in Client-Focused Business with Jim...
| May 19, 2021
What kind of marketing leadership competencies will be most useful in the future? What does customer-centricity mean for marketers of the future?...
Ep. 1 | Customer Centricity in Business Schools with Matt Waller
| May 19, 2021
Welcome to the “It’s a Customer’s World” podcast, where host Andy Murray explores effective leadership within an industry that has become...
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